David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called “The Father of Advertising.”...
Tag: Marketing
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason...
Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the...
The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert...